The top 50 become Founders
Real accounts, real Clout. Complete missions, call out your friends and climb — the top 50 when Season 0 closes are the Original A4C Founders, on record forever.
Set up your profile, earn Clout, and verify to land on the board. Full signup and verification — no videos yet, so there’s nothing to lose.
You earn Clout as you go — verifying is what lands it on the live board and makes you eligible for the prizes. Everything carries into the app at launch.
Help us reach 1,000 subscribers
The league goes live when the channel does — every subscriber gets us closer, and subscribing is free.
The prize grows as the race does
Each tier unlocks as more players join, so a prize is never bigger than the field. The grand prize unlocks at 1,000 subscribers — prizes go to the top of the Founders board.
Conditional prizes always have a written fallback — if the 1,000-subscriber grand prize doesn’t unlock, the £150 + jumpers for the top 5 is what pays out. Season 1 begins when we go live.
Under-18 winners receive an equal-value item or experience, never cash — the same footing as any amateur competition. Prizes reward topping the board, never payment for taking part.
Post on TikTok and hope.
Enter here and you're on the board by tonight.
New challenges every week. Film one on your phone. The community judges it, and your result counts on the board for your town, your city, your country and your category — all at once.
Challenges drop
Same time every week, across the categories. Pick one, pick a few, or take them all on.
You film it
One take, no editing needed. Bad attempts are usually the funny ones — and every lane you enter counts on a different board.
Everyone judges
No algorithm. Published criteria, community vote, and every point is inspectable.
You climb
Points move you up the divisions. At the end of the season you get a record that's yours.
Everyone starts at the bottom
Five divisions. You compete against people at your level, not against people who've been doing this for years.
The whole thing, screen by screen
Watch, the boards, the War Room, the Verdict, territory, leagues, your profile and accolades — every screen, the way it looks once it's live. Swipe across.
Never entered anything? Judging is the other half of it — five calls a day, no filming, and it counts on its own board. Most people who end up entering started by watching.
Back three players.
Take a cut of what they earn.
Never filmed anything and never plan to? This is the other way in. Pick three players you think will do well this week — you keep 20% of every point they score.
Anyone competing this week. One becomes your captain and scores double.
Every point they score that week, you take a fifth of. Your picks score 3,000 between them, you bank 600.
Somebody's gone quiet? Swap them. But you only get one, so choose properly.
Fantasy points count. You can climb divisions without ever picking up a camera.
Everyone piles onto the obvious names. Value picks shows you who's in form that nobody has backed — someone in the Conference having a good month is worth far more to you than the player everyone else chose.
Back a Conference player who wins and you'll beat every manager who took the safe option.
Mini-leagues are free — make one with a join code and it's you against your mates. Fantasy earns points, never money, and it costs nothing to play.
Nominate someone.
Watch the chain grow.
Tag a specific person into this week's challenge. If they accept, it goes public and joins the chain — them, whoever they call out next, and the one after that. It's the best part of any competition, and the easiest to turn into bullying, so it's built tightly.
Accepting makes it public; declining doesn't. That difference is the whole design: saying no has to cost nothing, or a callout stops being an invitation and becomes pressure.
Two ways up.
Neither is capped.
Grind it or nail it. Enter every lane every week and you climb. Make one thing people actually watch and share, and you climb just as fast.
Callout. Duel.
Head-to-head.
They sound similar and they're not. One's an invite, one's a bet, one's a title fight.
Your town has never had a champion
Tell us where you are and we'll let you know when the first challenge goes live there. Three questions, nothing else.
You can't be cruel here.
There's nothing to type in.
Most platforms let people say anything, then employ moderators to clean up afterwards. We removed the box. Six reactions, no comments, no messages — so there is nothing to moderate, because nothing hostile can be written in the first place.
Tap one. That's the whole interaction surface.
Reacting earns no points either, so there's nothing to farm. If someone breaks the rules there's a report button on everything — but the ordinary way to respond to a clip is one tap, and one tap can't hurt anyone.
You keep your copyright.
Always, at every age.
You give us the only right to use your entry — nobody else can, including you, without asking. But the copyright stays yours, you're always credited, and you can share and link to it freely.
Built around child safety,
not retrofitted to it
Entrants can be 13. These controls live in the database, not in a policy document — which means they can't be quietly relaxed.
- No comments and no private messaging. Six reactions, all positive — there is no box to type an insult into.
- Every under-18 entry is reviewed by a person. Never auto-approved.
- Guardian permission required and confirmed for everyone under 18.
- Location data stripped from every upload before it goes anywhere.
- Social handles are never visible to the other age group. Nobody can find a child on another app through us.
- Illegal content blocked automatically and referred — never reviewed by our staff.
- Adults can't mentor under-18s one to one. Enforced, not requested.
- A named safeguarding lead with authority to act without asking us.
Players can link their Instagram, TikTok or Snapchat — but the handle is never shown to anyone else. You see the platform name, and you can only open the link if you're the same side of 18 as they are.
An adult can't read a 14-year-old's handle here and message them there. And it works both ways, which protects adults from an accusation as much as it protects children.
We publish our risk assessments and safeguarding policy openly. Most services don't. We think being honest about risk is more useful to a parent than claiming there isn't any.
Who's behind it
| Registered name | Anything For Clout Ltd |
| Registered in | England & Wales |
| Company number | 17373875 |
| Data protection | Registered with the Information Commissioner's Office |
| Where we operate | United Kingdom |
| General | [email protected] |
| Safeguarding | [email protected] |
| Your data | [email protected] |
| Report something | [email protected] |
If you believe a child is at immediate risk, call the police on 999. Suspected child sexual abuse material should be reported to the Internet Watch Foundation.