How it works

Competition rules

Divisions, judging, callouts and what gets you removed.

Last updated August 2026 · Anything For Clout Ltd

Everyone starts in the Conference. You compete against people at your level, not people who've been doing this for years.

How a week works

Monday	Episode out. Result revealed. Next challenges announced
Monday	Ballot opens — the community picks from the options
Wednesday	Challenges go live across six lanes
Daily	Five judging calls each. Shorts drop
Sunday	Entries close

The six lanes

Dare · Sport · Comedy · Music · Skill · Creative. Enter one, several, or all six. There's a bonus for three or more, and a bigger one for the full set.

The divisions

Premier	Top 20
Division One	24
Division Two	30
Division Three	36
Conference	Everyone starts here

Your entries score on every board you belong to at once — your town, your city, your country, your category, and the world.

The boards — two of them

Every board — town, borough, city, country, world — has a season table and an all-time table.

Season board	Resets every season. Decides the title, promotion and relegation
All-time board	Never resets. Everything you've ever earned. A record, not a competition

The season board says how you're doing. The all-time board says what you've done.

The season one resets so somebody who joins in season three can win season three. A board that never resets means whoever was here first stays ahead forever.

A clip that goes viral months later pays into your all-time total forever, but only counts toward a season while that season is open — so nothing can retrospectively change a title somebody has already won.

Points

The principle: turning up pays more than winning.

Entering

Entered a challenge	100 — just for entering and passing moderation
Second week running	250 — most people who enter once never enter again

How your clip does

Judging score	0–500
Views	1 per 100, capped at 50 — a bonus, never the game
Won the lane	300

Judging — no camera needed

Called it right	10
Five in a row	25, and every fifth after
Called an upset	40

Bonuses

Three or more lanes in a week	50
All six lanes	250
Verified your identity	100, plus 5 a week
Division merch in an entry	25
Accolades	20–1,200 across 54

Duels and titles

Duels are zero-sum — you both stake, the winner takes the pot. Nothing is created, so there's nothing to farm. A drawn or unentered duel returns both stakes. Title fights move no points at all — the belt is the prize.

What a week looks like

One lane	150–400
Three lanes	500–1,200
All six	1,000–2,400
Judged 35 clips, entered nothing	250–350

Over a season, six lanes every week is around 15,000. One brilliant clip is about 600. That gap is the whole design.

What never earns points

Logging in. Watching. Daily streaks. Time on the app. Nothing here rewards being on your phone.

Every point is inspectable

Points are append-only. Every one you've earned is a line with a reason attached, and nothing is ever silently adjusted.

How judging works — it's a prediction

Judging asks which clip will perform better — not which you prefer. You're settled against what actually happened, so you can be right or wrong, and you're scored on it.

10 points for calling it right. +25 for five in a row. +40 for an upset — a clip fewer than a third of judges backed. Predicting the favourite is easy; spotting the one nobody else saw is the skill.

It's a separate competition with its own table and its own champion, and someone who never picks up a camera can win it.

Head-to-head voting is different. That asks which clip is better. There's no right answer and you earn nothing — it's your taste, and taste isn't scored.

No algorithm. People decide
Published criteria for every challenge, before it opens
You can't vote for yourself. Blocked, not discouraged
Every point is inspectable. You can see where each one came from
Judging counts on its own board — you can climb without ever filming anything

Challenge safety

Every challenge is reviewed by a named person before it goes live, whether we wrote it or the community proposed it.

The reviewer has to answer, in writing: could someone be hurt? Could it disrupt the public? Is anything about it unlawful? Does it involve alcohol, drugs or vaping? Is it degrading rather than funny? And — is failing it also safe?

A yes to any of those and the challenge is rejected, whatever anyone thinks of the idea.

Never do anything that puts you or anyone else at risk to enter a challenge. No prize here is worth an injury. If a challenge feels unsafe where you are, don't do it — report it instead.

Reactions

Six, and all of them positive: respect · funny · fire · nerve · skill · heart.

There is no dislike, no comment box and no way to message anyone. You can't be cruel here, because there's nothing to type in.

Callouts

Once per person, per challenge. You can call the same person out on every other challenge — just never twice on the same one
You pick from a set list of phrases. There's no box to type in
Declining is silent. They aren't told, it appears nowhere, and you lose nothing
Adults cannot call out anyone under 18
Anyone can mute you or turn callouts off — and you're never told they have

Using callouts to pressure or target someone is harassment and will cost you your place.

Callouts, duels and head-to-heads — three different things

A CALLOUT is an invite. "Do this challenge with me." Nothing staked, nothing lost, and ignoring it tells them nothing.

A DUEL is a wager. Equal points from both of you, winner takes the lot, and it counts toward your league standing. Turning one down is public.

A HEAD-TO-HEAD is a fight for a belt. No points either way. Automatic weekly pairing, two clips side by side, people pick one. Best record over a season takes the title.

Duels

A callout is an invitation. A duel is a wager.

You both put up points. Between 50 and a quarter of what you have
Stakes are matched — you can't wager more than they can cover
Both stakes are held the moment they accept. Whoever scores higher that week takes the lot
You'll never be left below 100 points. A duel should sting, not end your season
Neither of you enters? Both get their stake back. Nobody wins by not turning up
Turning down a duel is public. That's what makes accepting one mean something
Only against someone already competing. Otherwise send them a callout

The head-to-head table

Belts have their own table, kept separate from the league.

P W D L PTS	Three points a win, one a draw
Form	Your last five results
Minimum	Three matches before you're eligible for the belt
Ties	Break on wins, then on fewest byes

League points and head-to-head results never touch each other. Winning a head-to-head gives you no league points, and league points don't win head-to-heads.

Titles

A title is a belt, not a league position. You win it by beating whoever holds it, and you keep it until someone beats you.

Your points and your division never change because of a title fight. They're separate things — position is what you've earned, a belt is what you've taken
A Conference player can hold a belt. That's the point of it
The first one is won, not given. A belt is announced as up for grabs once enough people are competing — everyone gets that week, highest score takes it. Being the first ever holder is on your record permanently
Nothing is staked. The holder risks the belt; the challenger risks the shot — lose and you have to earn another one. A title shot is earned by beating people, never bought with points
You must have earned it: top 4 on the head-to-head table, three wins in a row, winning a challenge outright, or winning your division for the season
A draw favours the holder. You have to beat the champion, not match them
The challenger is offered ten safety-reviewed challenges, cuts them to three, and the champion picks one. Every option is already cleared, so nothing dangerous can arrive through a title fight. Neither side can rig it: name three you'd genuinely back yourself on, because they'll take the one you look weakest at. 48 hours to choose, or it defaults to the challenger's first pick
Refuse a challenge and the belt is vacated. A title nobody will defend isn't a title
Separate belts for under-18s and adults

Fantasy

Pick three players. You keep 20% of every point they score. One becomes your captain and scores double. One transfer a day. It has its own board, and it costs nothing.

Live

Going live is 18+ only. Everything else here is checked before anyone sees it, and a live stream can't be. Under-18s can't broadcast or watch live content.

Getting removed

Entries can be removed for breaking these rules. We'll tell you why and you can appeal to a person.

Repeated breaches lower your trust score, which raises the bar your entries have to clear. A good record never buys leniency — the score only ever goes down.

Report anything

There's a report button on every surface. Use it. If something is urgent, say so and why.

report@anything4clout.com

Not associated with YouTube. This competition is run by Anything For Clout Ltd. It is not sponsored, endorsed or administered by, or associated with, YouTube.